Like myself, many Internet users are concerned about their privacy. To be honest, that’s my No. 1 concern. This concern will only increase because there are so many data marketers that can now collect information on us online and through social media. Makes you think what conclusions they come to when they see you.
As a company or brand, you are legally, and in my eyes, morally obligated to treat your customers’ private personal data respectfully and fairly. Don’t look at this as draining or something you don’t want to do because it is a waste of time. If this is done correctly, it can create customer goodwill and even increase sales, while reducing business and legal risks.Currently, the government only minimally regulates Internet marketing. Among the biggest Internet privacy issues involves undisclosed profiling – a process by which marketers construct user profiles based on information like name, address, demographics and online/offline purchasing data. As marketers we know that demographic information is beneficial to consumers because it helps to target our messaging and ultimately provide a better experience for consumers.
It is vital that we understand how our information is being used so that we can make informed decisions, have intelligent debates, and ultimately vote for something that maintains and enhances our economic strength while protecting our privacy.
Internet marketing can be a daunting but it’s necessary. There’s no textbook on the best strategies or techniques and this is where the trouble comes in. Some people need to know if I do A, then B and C will happen but this isn’t the case with Internet marketing. It’s completely up to the business owners, the marketing team and any SEO experts to figure out what works for them. What works for one company won’t necessarily work for another.
Search engines play a very important role in building or destroying a brand. One thing to keep in mind is that SEO makes your business stand out. There are millions of websites on the web and it can be hard to stand out with so much out there, especially of your product or service is competitive. Using SEO will make your brand stand out from the rest and boost your sales.
Companies also need to keep in mind that SEO is not a cost but an investment.
Today, you’re in a meeting watching a PowerPoint presentation on the story of a company and needless to say, you’re underwhelmed. You doodle, check your Facebook and text your friends just to keep you busy. We’re not going to count all the “trips” to the bathroom you made just to keep from falling asleep. *yawns* What you really want to say is that it’s boring. When was the last time you heard someone enthusiastic about a PowerPoint presentation? In the words of Kat Williams, “Not never.”
Telling your story using a PowerPoint presentation is not the way to go. I’m sorry but it’s not memorable at all. People love inspiring and compelling stories! Those are the stories we remember and share in the coffee shop or on social media.
Companies are producing stories or short films to promote their brands. We all know that content is king. One thing people forget is that it’s the quality of content and how they tell the story that separates them from the pack. My favorites are the ones where I don’t feel like I’m being sold. I like the short films where the product placement is subtle.
Every site and page has ads now and I can’t say I’m excited about it. I understand why there are ads but I feel like it’s a little much. My niece loves YouTube. She sends me videos all of the time to watch so we can FaceTime and talk about it later. I click on the link just to watch an ad before the video even starts. So thankful you can skip ads but a certain time has to pass by before you can do so.
I love music and it’s a big part of my life. Pandora has ads all over the place! I will be in the zone and an ad just kills my vibe. Will I pay $3.99/month to listen ad-free? No. iTunes Radio is pretty cool and allows you to listen ad-free for $24.99/year when you subscribe to iTunes Match. Will I subscribe? No. I will deal with the ads.
I don’t mind seeing them on websites, I really don’t, but when a purse I looked at showed up in ads on pages I went to later…I was intrigued. Retargeting, thanks but no thanks. Retargeting, also known as remarketing, is a form of online advertising that helps to keep a brand in front of the user after they leave a website. It makes me feel like I’m being followed. It’s actually kind of creepy once you think about it. Damn you cookies! *Cues Rockwell and sings…I always feel like somebody’s watching me*